VARIABLE DATA PRINTING

Variable Data Printing can be referred to as many things. For example, personalized printing or one-to-one marketing and even printing that speaks to a single person. The difference between variable data or personalized printing and traditional printing is that every single print is unique in personalized printing when all prints are static or identical in traditional printing.

With variable data printing, each and every piece can have something as simple as a different address all the way to each piece having different and unique images (photos) and offers. This is accomplished through digital printing capability and a data base containing the unique data for each piece. The data base is merged with the document "on the fly" while printing with no degradation of speed in printing.

This personalized printing yields results with as much as a 400% improvement on response, according to some studies, over static one-size-fits-all printing. Imagine the increased response and sales you'll get from your customers and prospects. Imagine the personalized data you can report to your clients, customers and members. Imagine the ease of printing, addressing and bar codes being done all in a single step. It is easy. It is possible. It is today.

NextGeneration Printing, Copying & Digital Communication is a leader in variable data/personalized printing with years of experience and the best digital production presses and software applications to make it happen easily and inexpensively for you. Call us today and inquire of this specialized field in which NextGeneration has emerged as a leader.

To learn even more about Variable Data Printing click here and watch a short 90 second video, or click on our Help Tab and then Variable Data Setup Guide under the Information & Resources Menu on the left side. Or, simply follow this link http://www.orlandoprinter.com/help/view.php?view=21